Two friends conquer the advertising world. Margot and Lieselotte have been inseparable since the first time they met. Fascinated by fashion and advertising, they devour every magazine they can get their hands on. The dazzling world of advertising is their dream. Both manage to land jobs in advertising: Lieselotte as a model, Margot as a secretary. But they quickly realize that to assert themselves in this male-dominated field, they must fight against completely outdated conventions... A compelling glimpse into the beginnings of the advertising world and its darker aspects, and two sensitively portrayed women's realities in divided Germany.