Develop strategies to optimize the pricing structure to maximize profitability and increase price acceptance among customers. Carry out a quick check in the company to be able to evaluate the status of the price management. Be able to quickly and efficiently initiate and evaluate the introduction of professional price management without having to rely on statements from third parties. Understand how strategic price management can secure competitive advantages and expand market share in practice. Quote / Testimonial A practical guide for management and division management. About the work In almost all companies, there are still treasures that can be unearthed. Often, price management can still be expanded, and profits lie dormant right there: price is by far the biggest lever for corporate profits. Often, no dedicated price management has yet been set up in companies or at most is subordinate to another function as a calculation function. So who should drive this topic? It is up to the managing directors, because all other options often lead to suboptimal results or no results at all. But the managing director is responsible for the well-being of the company and thus also for its profits. Managing directors are not specialists in pricing - and they don't have to be. They are challenged in many ways anyway. In order to cope with these numerous requirements, the book offers practice-oriented solutions and approaches that can be implemented immediately. The book is divided into two parts.