When Ike Graham, a famous New York newspaper columnist, once again has neither time nor ideas for his column, he gratefully takes up the story of the small-town beauty Maggie Carpenter: Her specialty is to let men stand in front of the altar on a regular basis. When he is met with a wave of indignation after the cynical reckoning, he looks for evidence for his thesis of the man-murdering vamp - on the spot. Maggie, on the other hand, also has a plan - revenge. And so comes what must come: misunderstandings, accusations, intrigues. And in the end, the realization: Those who tease each other love each other.