Jordan 4 Retro "White Cement" – An icon of Basketball and Streetwear Culture! The Air Jordan 4 Retro "White Cement" is undoubtedly one of the most iconic and beloved colors in sneaker history. This model is appreciated for its clean, classic look and a significant place in both the world of basketball and pop culture. History and Heritage Originally released in 1989 , the Air Jordan 4 "White Cement" was designed by the legendary Tinker Hatfield. They were distinguished by a crisp white leather upper, characteristic gray, speckled accents (the so-called "cement" pattern) on the midsole and "wings", as well as bold black and red details. This shoe became famous not only for its innovative design, which included mesh panels for better breathability and plastic "wings" for support, but also for its connection to Michael Jordan's iconic "The Shot" throw against Craig Ehlo in the 1989 NBA playoffs. Off the court, the model's presence in Spike Lee's film Do The Right Thing further cemented its status as a cultural phenomenon, highlighting its importance in sneakerhead culture. "White Cement" has been re-released several times over the years: 1999 Retro: Highly praised for its fidelity to the original, including the "Nike Air" branding on the heel. 2012 Retro: This edition was less enthusiastically received by purists due to the replacement of the "Nike Air" branding with the Jumpman logo and a slightly different shade of gray. 2016 Retro: Jordan Brand has largely fixed the problems of 2012 by bringing back the "Nike Air" branding and using a more accurate shade of gray. It was part of the "Remastered" series, focusing on improved materials and craftsmanship. 2025 Reissue The Air Jordan 4 Retro "White Cement" received another highly anticipated reissue on May 24, 2025 . This version was supposed to be the most faithful retro to the 1989 original. Colors: Summit White/Fire Red-Tech Grey-Black. Retail Price: Men's size cost $225 . Prices varied by size (e.g., $160 for large children, $100 for toddlers, and $85 for infants). Key features of the 2025 reissue: Original "Nike Air" branding: The coveted "Nike Air" logo is located on the heel, a detail prized by collectors. Improved shape and proportions: Jordan Brand focused on recreating the original silhouette from 1989, aiming for a more accurate toe shape, padded collar and overall fit. Clear "cement" spotting: The mottled pattern on the "wings", midsole and heel is more expressive and textural, closer to the feel of the original from 1989. Premium Materials: Although opinions differ on the quality of the "premium" leather, Jordan Brand aimed for a more structural and robust workmanship compared to previous re-editions. Full family sizing: The shoes were available in a wide range of sizes, which made them more accessible. "White Cement" is a true timeless classic that is still the foundation of sneaker culture, and each re-edition is always a significant event.