For the first time, a book on B2B marketing provides the comprehensive know-how to guide your B2B marketing into the blue ocean of uniqueness. Never before has traditional marketing knowledge been combined with new technologies, digitalization, and AI. This is a true game-changer. It explains how to build B2B marketing into a powerful growth engine for medium-sized industrial companies. It is aimed at CEOs, managing directors, sales managers, and marketing professionals in these companies. Many of them are engineers, technicians, or STEM graduates—brilliant minds in their respective technologies, but with a dangerous weakness: they underestimate the power of professional marketing. Yet, they make the decisions and allow their companies to sink deep into the red ocean of interchangeability with pseudo-marketing and mediocrity. With fatal consequences. For themselves. For all of us. Beware! This book also serves as a polemic. Because the hubris of engineers, their arrogance toward marketing, harms not only their companies but our entire economy. Billions are lost every year because decision-makers in marketing circles cling to 22 typical popular beliefs. They believe they understand marketing.