From the idea to resounding customer success Whether it's new technologies, sneakers or the neighbourhood café - great ideas often fail despite considerable investments due to a lack of fine-tuning or a lack of customer feedback. But with the right methods, any idea can become a market success. In ten concise chapters, the authors of the bestseller Sprint, Jake Knapp and John Zeratsky, explain how to lay the foundations for product success: from identifying the right customer problem to differentiating the competition to developing an approach that is tested in small feedback loops. Click offers a clear step-by-step plan to create products and services alone or in a team in the shortest possible time, or to start projects that people love.