Hooray for the comfort zone: How we can reach our full potential in a state of ease, without stress. There's something negative about the comfort zone. Those who remain within it are considered passive, complacent, and risk-averse. "No pain, no gain"—anyone who wants to grow should definitely leave it, even if it triggers uncertainty and anxiety. Kristen Butler reverses this belief with the comforting message: You don't have to constantly move out of your comfort zone; there's a good life to be lived within the zone where you feel comfortable, if you know how to settle in properly. Using her own story, she shows how it's possible to enter a positive flow state that propels you forward without stressors; how to live an authentic life of abundance instead of in survival mode. Her relationship and self-love tools, as well as mind-shift hacks, are encouraging, practical, and full of joie de vivre. New product