Markus Scholz: Economy with Values (New Book)
Can the pursuit of profit and social responsibility coexist? In his non-fiction book, Markus Scholz, Professor of Management and Business Ethics at TU Dresden, examines, using numerous practical examples from Germany and around the world, the extent to which companies have a responsibility to defend the values of liberal democracy and whether ethical business practices are even possible. He demands: Companies must finally face up to their responsibility to defend open society, otherwise dark times lie ahead. Over the past 20 years, more and more companies have become involved in environmental, social, and increasingly, political issues. The long-held mantra that the sole responsibility of companies is to maximize profits no longer seems to hold true. Advocating for environmental protection, greater diversity, and tolerance became de rigueur, or at least part of corporate marketing strategies: breweries want to save the rainforest, burger chains and supermarkets champion inclusion, tech companies aim to protect human rights, and banks and insurance companies use rainbow flags in their advertising. Since oligarchs like Elon Musk or Mark Zuckerberg sided with Donald Trump and demanded a departure from such initiatives, numerous companies have radically reduced their commitment to social and environmental issues - the zeitgeist is changing. What remains of the topic of corporate responsibility at a time when open society is threatened? Are companies concerned with genuine values,
22 EUR · #1004368 · DE · New
Markus Scholz: Economy with Values (New Book) — Youbega