Politicians want their language to be effective and relatable. This very strenuous effort often leads to distortion. Ole von Beust, the former mayor of Hamburg and communications expert, delves into the intricacies of political language, drawing on his own experiences along the way. Word by word, phrase by phrase, he explains the true meaning of political discourse. His approach is not pedantic or dogmatic, but rather entertaining, revealing the origins of terms like "double bang," the prevalence of "lighthouse projects," and the true significance of phrases like "We are on the right track." biography Ole von Beust, born in Hamburg in 1955, has been a member of the CDU since 1971. From 1974 to 1980, he studied law at the University of Hamburg and passed his second state law examination in 1983. Since 1993, he has been chairman of the CDU parliamentary group in the Hamburg Parliament. In 2001, he became First Mayor of Hamburg and served as President of the Bundesrat (Federal Council) from 2007 to 2008. Due to the Schill Affair, von Beust's homosexuality became public in August 2003. In the 2004 Hamburg Parliament election, he led the CDU to its first absolute majority in its history. On August 25, 2010, he unexpectedly resigned as First Mayor. New product