This book reveals the tried-and-tested secrets of successful sales work and offers examples, tips, and proven methods for holistically optimizing sales activities. Oliver Grytzmann and Carsten Lexa entertainingly combine the most important insights from their many years of stage and professional experience and show you how to strengthen your mindset, establish sales rituals, and sell complex products in an engaging way. You'll learn how to avoid communication pitfalls, keep your passion for sales alive, and master legal challenges. You'll also discover how the AI system ChatGPT future-proofs your sales processes. This book is for anyone who wants to sell confidently, legally, and with passion. New product