Would you have thought that 'How to help bees?' and 'How often can I donate plasma?' are some of the most common Google queries? Billions of search queries are typed into Google search windows or spoken into mobile phones every day by people all over the world. Whether it's information about a great recipe, the next appearance of your favorite pop star, current color trends in fashion, the size of the universe, helpful tips for colds or the best remedy for an ant trail in the kitchen - these inquiries give a highly up-to-date picture of the needs, preferences, interests and sensitivities of a large part of the world's population at a certain time. And it's an honest one, because we don't move in public, e.g. on social media, when we make inquiries. Based on this huge amount of data, trends can be read off in a timely manner and fantastic stories can be told, especially those that are encouraging because they show that day after day, people actually care and take part. Simon Rogers takes us on an entertaining and eye-opening journey through the world of data that we help shape every day. With numerous infographics. Set design: With numerous illustrations Biography (Simon Rogers) Simon Rogers, born in 1968, is news editor of the English daily newspaper 'The Guardian' and was responsible for the paper's science page for a long time. He lives in London with his wife and daughter.