This book is the practical guide to successful customer acquisition in B2B companies. It covers everything from actively approaching new customers by phone, email, or social media, to personal contact, for example at trade fairs, and on to building and organizing systems and sales channels, including various conversation guides. The author explains in a practical and easy-to-understand way how to successfully sell products and services, providing valuable tips and proven techniques to increase your sales figures and achieve your goals. Learn how acquisition influences your company's growth and which tools you need for sustainable success. It includes an integrated workspace for immediate practical application. This book is aimed at sales novices, experienced sales representatives, sales managers, and entrepreneurs who want to optimize their acquisition and sales processes. It offers valuable insights and easily implementable practical tips that will help you achieve your sales targets and position your company even more successfully. Contents: Essential foundations for successful B2B sales; How acquisition influences your company's growth; Milestones as a means of monitoring success; How do I create a successful sales conversation?; The right CRM system and clear organization; 17 tips to make you even more successful. The author Sven Phillips has worked in sales for 25 years, over 17 of them as an independent sales representative for B2B companies. During this time, he has personally acquired customers in over 70 industries, making more than 250,000 sales calls and conversations. He also teaches and consults on B2B lead generation and sales development, supporting clients with his unique expertise in acquisition, sales, and negotiation, both online and offline. Benefit from his in-depth knowledge and practical examples that will take your sales to the next level. New product