A new era has begun in football: every movement, every touch of the ball, every inch of the pitch is measured, analyzed, and evaluated by AI systems. In fractions of a second, the game is analyzed, the movements and fitness status of the players on the field are transmitted and evaluated. Clubs pay consulting firms large sums of money to maximize their success on the pitch using data. Top clubs have long had their own analytics departments to help identify the world's greatest talents before the competition snatches them up. Liverpool FC, for example, assembled its championship-winning team with the help of its own data department. Ultimately, the big question remains: can football be deciphered solely with data, numbers, and AI models? How do these models, which are revolutionizing our view of football, actually work? How important is the human factor? Tobias Escher reveals the opportunities and downsides of this new data-driven professional football, what happens behind the scenes, and how clubs are preparing for the future. Notes: New product