Kim Gordon has reimagined art and noise for decades – and never lost her edge. Forty years after her beginnings, her vision remains provocative. She continues this adventure with her third solo album, "Play Me," released on Matador Records. The announcement coincides with the release of the first single, "Not Today," accompanied by a short film by fashion designers and filmmakers Kate and Laura Mulleavy (Rodarte). In the film, Gordon wears a hand-dyed silk tulle dress made especially for her. The song reveals a new, almost poetic tension in her voice: "A different voice emerged," says Gordon. "Play Me" is a concentrated, direct album that expands her sound with more melodic beats and the driving energy of Krautrock. It was once again produced by Justin Raisen (Charli XCX, Sky Ferreira, Yves Tumor). The songs are short, concise, and strongly rhythm-driven – more focused and self-assured than before. Following "No Home Record" (2019) and "The Collective" (2024, two Grammy nominations), Gordon turns his attention to the present: tech power, AI-driven cultural dumbing down, the erosion of democratic structures, and the absurd everyday life of late capitalism. Despite these themes, "Play Me" is an introspective, almost visceral, and equally emotional album. With distorted vocals and harsh beats, songs like "Square Jaw," "Dirty Tech," and "Busy Bee" lay bare social realities. The title track exposes the logic of a meticulously curated culture of comfort. "Play Me" is radically contemporary, resistant, and uncompromisingly independent.