Snoop Dogg (formerly "Snoop Doggy Dogg") remains one of the most enduring and versatile figures in hip-hop, with a career that spans rap, pop culture, film, endorsements, and more. Tha Doggfather« was the last album of his classic Death Row era and marked a turning point in Snoop's discography. The album title/concept and artwork show a mafia/gangster aesthetic (inspired by »The Godfather«) and pick up on a timeless thematic framework that has resonated with both the streets and popular media.